- INVEST in leading local and international entertainment-related brands.
- DEVELOP the infrastructure for diverse entertainment assets.
- OPERATE these entertainment assets in accordance with international standards.
IN DEVELOPING THIS NEW ENTERTAINMENT ECONOMY FOR THE KINGDOM, OUR ROLE IS TO:
Vision
To transform Saudi Arabia into a leading global hub for entertainment, leisure and tourism through the development of an entertainment ecosystem.
Mission
To invest in, develop and operate high- quality entertainment businesses and to enhance local talent and capabilities in the entertainment industry.
Purpose
To improve the quality of life of Saudi citizens and residents by offering them an array of world-class entertainment and recreational options.
OUR PROMISE
Reflect our unique mind-set and inspire us to collaborate to achieve our common goals.